Click2Call: How Affiliates Can Profit from Pay-Per-Call Marketing

Affiliate marketing has evolved significantly, and Click2Call (C2C) has become one of the most effective and high-converting monetization models.

Unlike traditional CPL or CPA models that rely on form submissions and email follow-ups, Click2Call connects potential customers directly with businesses, allowing for immediate conversions and higher payouts.

This guide will explore what Click2Call is, why it is effective, the best verticals for pay-per-call marketing, and how affiliates can drive profitable Click2Call campaigns with EZmob’s traffic sources.

What is Click2Call?

Click2Call, also known as pay-per-call marketing, is an affiliate model where users click an ad and are automatically connected to a call center or business via phone.

How Click2Call Works:

1. A user clicks a Click2Call ad (e.g., search ad, push notification, or popunder).
2. The system automatically dials a pre-set phone number, connecting the user to a business.
3. The call is tracked and analyzed based on duration, intent, and outcome.
4. If the call meets the advertiser’s criteria (e.g., lasting 90+ seconds), the affiliate earns a commission.

Unlike form-based lead generation, Click2Call campaigns remove friction from the conversion process, resulting in higher intent and improved conversion rates.

Why Click2Call is a Profitable Model for Affiliates

1. Higher Conversion Rates

Users who initiate a call show stronger purchase intent than those filling out forms. Calls allow businesses to engage directly, increasing the likelihood of conversion.

2. Higher Payouts with Pay-Per-Call Offers

Many advertisers pay affiliates based on qualified call duration or sales generated, often leading to higher commissions than standard CPL offers.

3. Faster Conversions

Click2Call campaigns eliminate the waiting time between a lead filling out a form and a business contacting them. Since users are connected immediately, drop-off rates decrease, and conversions happen in real time.

4. Works Well with Multiple Traffic Sources

Click2Call is effective with a variety of high-intent paid traffic sources, including:

• Search Ads (Google/Bing) – Targets users actively looking for solutions.
• Pop and Push Ads – Engages mobile users at scale with direct call prompts. Learn more about push notification ads.
• Social Media Ads – Captures attention through video and dynamic ad formats.

5. Easy Tracking and Optimization

Pay-per-call tracking tools allow affiliates to analyze call performance, ensuring better targeting and bid optimization. With EZmob’s self-serve platform, affiliates can track traffic sources, conversion rates, and call quality in real-time.

Best Traffic Sources for Click2Call Campaigns

1. Pop Ads & Push Notifications

• Pop and push ads offer cost-effective, high-intent traffic for Click2Call offers.
• EZmob’s pop and push traffic allows affiliates to drive calls at scale to businesses.
• Works well for finance, insurance, and home service offers.
  Read more about pop ads.

2. Search Ads (Google & Bing Ads)

• Targets users actively searching for specific services.
• Can be optimized with call extensions to enable direct dialing from ads.
• Best suited for insurance, loans, and healthcare offers.

3. Social Media Ads (Facebook, TikTok, Instagram)

• Engages mobile users with video and carousel ads.
• Ideal for emergency services, such as law firms, medical consultations, and home repairs.

Best Verticals for Click2Call Offers

Certain industries perform exceptionally well with Click2Call due to high customer intent and urgency. These include:

Finance & Insurance

• Personal loans, credit repair, debt consolidation.
• Auto, health, and home insurance policies.
• High payouts for qualified calls and conversion-based models.
  Find the best traffic sources for finance and insurance offers.

Healthcare & Medical Services

• Addiction treatment centers.
• Health insurance and telemedicine services.
• Urgent care and mental health hotlines.

Home Services & Emergency Repairs

• Pest control, plumbing, roofing, HVAC services.
• Locksmith and electrical repair services.
• High demand for immediate solutions, leading to quick conversions.

Legal & Auto Services

• Car accident claims, DUI lawyers, and legal consultations.
• Roadside assistance and towing services.
• Strong local targeting opportunities through paid ads.

How to Launch a Profitable Click2Call Campaign

1. Choose the Right Traffic Source

• EZmob’s pop and push ads offer direct, high-intent traffic for Click2Call campaigns.
• Google and Bing Ads work well for targeting users searching for urgent services.
• Social media ads can help capture mobile users in need of immediate assistance.

2. Select High-Quality Pay-Per-Call Offers

• Partner with trusted affiliate networks offering direct pay-per-call opportunities.
• Focus on niche verticals with high conversion potential.
• Ensure the call center operates within the target GEO’s time zone.

3. Optimize for High-Intent Clicks

• Use action-driven ad creatives like “Call Now for a Free Consultation”.
• Pre-qualify users with clear messaging (e.g., “Must be 18+ with a valid SSN”).
• Test different GEOs, time zones, and call durations for maximum profitability.

4. Track and Scale Your Campaigns

• Use call tracking software to analyze call duration and user intent.
• Whitelist high-converting traffic sources and blacklist underperforming placements.
• Optimize bidding strategies and ad placements based on conversion data.

Final Thoughts: Should You Run Click2Call Campaigns?

Click2Call is a highly effective and profitable affiliate marketing model that allows for fast conversions, premium payouts, and scalable traffic sources. By leveraging EZmob’s pop and push ads, affiliates can drive high-intent users directly to call centers, improving their ROI and increasing earnings.

If you’re looking for an alternative to traditional lead-gen models, Click2Call is worth testing. With the right traffic source, offer selection, and optimization strategies, affiliates can maximize conversions and generate consistent revenue.

Start Running Your Click2Call Campaign Today

Sign up with EZmob’s self-serve platform and start driving high-intent calls to top-paying offers.

👉 Register and launch your first campaign now!