Floating Push Case Study: Promoting Dating Offers in France For A 154.7% ROI

Introduction

In this case study, we will walk you through setting up and optimizing a floating push ad campaign on EZmob’s self-serve ad network. We will focus on promoting a dating affiliate offer targeting the French market.

We’ll cover everything from initial setup to achieving our key performance indicators (KPIs), such as effective cost per action (eCPA), and scaling the campaign with additional traffic sources.

By the end of this case study, you’ll have a clear understanding of how to leverage EZmob’s floating push traffic to drive successful dating affiliate marketing campaigns in France.

Time; 01/26 – 02/26
ROI; 154.75%
Profit; $583
Revenue; $959
Geo; France
Vertical; Dating
Format; Floating Push
Creatives; Tested 9

How A $50 Daily Budget Turned Into 154% ROI In Less Than 3 Months

In the dynamic world of digital advertising, achieving a high return on investment (ROI) is paramount. This article delves into a successful case study of leveraging EZmob’s Floating Push Ads to promote dating offers in France, resulting in a remarkable 154.7% ROI.

By examining the strategies, challenges, and outcomes of this campaign, advertisers can gain insights into optimizing their own campaigns for maximum performance.

The campaign targeting France began with a cautious test phase, setting a low daily budget to gauge initial audience engagement and traffic. While the campaign’s beginning was slower than hoped, this phase provided critical insights into user behavior, device usage, and browser preferences, which laid the groundwork for an optimization strategy.

The initial test helped to understand the best-performing targeting combination that would continue to drive conversions, bring more relevant traffic and reduce wasteful spend.

Floating Push Strategy

The campaign embarked on its journey with a modest daily budget aimed at gauging audience engagement and traffic quality in France. The initial phase was crucial for gathering insights on user behavior, device preferences, and effective targeting combinations.

This stage was instrumental in crafting an optimization strategy that would later drive in significant conversions and minimize unnecessary spend. After implementing the EZmob postback and setting it up with their Tracker, the user was able to track all new registrations under the “conversions” column and all deposit amounts were associated with “goals value”.

With the ability to easily track where and how much was converting from the start, helping make optimization and performance boosting an easier task.

The Plan in Action

Testing Phase: Identifying France as the focus geo after testing multiple countries.
Optimization: Utilizing EZmob’s postback to track conversions and optimize based on data.
Language and Device Targeting: Narrowing down to French, German, and Arabic speakers and focusing on iOS, macOS, & Android devices.

Floating Push Campaign Targeting

By refining language targeting to prioritize French, German, and Arabic audiences, the campaign achieved stronger performance and maintained a more consistent and controlled spend.

This focused approach ensured that the budget was directed towards regions and users with higher engagement and conversion potential. In addition, implementing strategic micro bid adjustments allowed for more precise budget allocation, enabling the campaign to compete more effectively in high-value segments while minimizing wasted spend.

This combination of language refinement and bid optimization contributed to improved conversion rates and a stronger overall ROI.

Further efficiencies were gained by narrowing device targeting, and by excluding lower-performing devices and non-core browsers, the campaign was able to concentrate its spend and efforts on the sources with the higher user quality and conversion intent.

Complementing this, publisher feeds played a key role, with the budget being reallocated towards the top-performing feeds that were delivering consistent conversions and user engagement. This helped ensure that the funds were concentrated on all the areas generating the most value.

Another significant insight emerged during the testing phase, where it was recommended by the users Account Manager to split the campaign by connection type, Wi-Fi & Cellular.

This segmentation allowed for more tailored bidding and delivery strategies based on user behaviour and connectivity context. Ultimately it improved efficiency, increased conversions, and maximized the overall campaign performance.

Challenges Faced

The campaign initially faced challenges, including low daily registrations and an underperforming ROI, largely driven by overly broad targeting across devices, browsers, languages, publisher feeds and SubIDs.

This wide approach diluted spend across lower-performing segments, limiting investment opportunities in higher-performing and converting areas with stronger potential.

Additionally, having an expansive selection of language targeting reached audiences with lower engagement intent, further suppressing conversion rates and overall campaign efficiency.

To address these challenges, we implemented a series of focused optimization strategies designed to improve the campaigns performance, increase registration count and strengthen the ROI.

A key step in this process was narrowing down the device targeting to concentrate exclusively on IOS and Android devices. This allowed the user to prioritize areas that historically delivered more value with little wasted spend.

These refinements, combined with reducing the targeting across all aforementioned areas showed significant improvements with registrations, and more efficient spend distribution, overall bringing in an increase in performance, conversions and ROI.

By refining the targeting to have only the highest-performing devices and most recent browser versions, performance remained strong and continued to improve with minimal optimizations needed.

In parallel, publisher feed targeting was streamlined to focus on the top six performers, ensuring budget allocation was only for the most efficient and conversion-driven feeds.

With these optimizations and new targeting settings, the campaign’s performance skyrocketed within a day.

Campaign Results

After a three-month period, the campaign delivered strong and measurable results in the French market. With a total of 275 conversions, achieving an impressive ROI of 154%, and netting a profit of over $500 for the user.

These results underscore the importance of efficient optimizations. Underscoring the importance of the device/browser targeting, micro bid adjustments, and fund allocation.

Month-to-month analysis further showed an increase in profit alongside a consistently lower CPA, demonstrating sustained campaign performance and improvements.

Continuing into February of 2026, the campaign had already started the month on a strong note. Additional campaigns were launched to both increase overall profit and explore other opportunities in new international markets.

France, in particular, remains a highly promising market within the Dating vertical, offering significant potential for user acquisition and revenue growth. Businesses and advertisers looking to capitalize on the French Dating market can benefit from these insights and proven strategies.

Don’t miss the opportunity to reach high-value users, sign up with EZmob’s platform today and start driving measurable results across profitable markets.