Learn how to convert sweepstakes offers
Converting sweepstake offers can be very profitable if done right. There are a lot of factors at stake before you send the first click to your sweepstakes affiliate offer, but then again, most campaigns do. Use the guide below to cover all bases with a checklist and tips and tricks to help you make your campaign a winner from the first click.
Sweepstakes offers work well because they engage users’ FOMO and allow an increased conversion rate and engagement for the right creative in the right audience. Sweepstake affiliate networks connect brands with affiliate programs that allow them to promote sweepstake related offers. Publishers drive traffic to their offers by engaging users via a strong offer to win big.
We’re going to focus on popunder traffic and push notification ads for this type of vertical, simply because it is the most effective ad format to convert sweepstakes offers.
The landing page
The affiliate network will of course provide you with a ready-made landing page for you to direct traffic to but we encourage you to check several things before pushing traffic anywhere.
- Is the page responsive, will it work for any OS and device?
- Is the page tracking conversions well? did you do a conversion test?
- Is the page appealing? does it communicate an engaging message? would you be tempted to compete if faced with this offer?
- Does the domain look spammy or does it project a successful brand?
- Is it fast to load?
If you’re happy with all the above, go ahead and run traffic directly to this link. We would always suggest running several versions of the landing page or making your own landing pages when needed. You won’t know how much you would have saved if you’ve only used a different landing page. It’s usually very surprised to find out that the page you didn’t think will convert well actually did, by far. Happens to me a lot and I’ve learned to disregard my designer intuitions and count only on the numbers and conversion rates.
Choose the right flow payout model
There’s more than one type of way to convert sweepstake affiliate offers, each type of flow will reward the affiliate with a different payout amount. CC Submit offers will gain you more revenue for conversions than DOI or SOI offers, read more about these below.
CC (Credit card) Submit
Users provide their credit card details and sign up for a free test of the service or offer. when the trial ends the subscription fee will be deducted from the user’s credit card bill.
The user needs to enter his email address or something of that nature and does not require to double opt-in his details. A conversion will fire as soon as the email address has been shared.
Users need to both input their email address and verify via a link or code that he or she is the owner of the email address.
The Sweepstakes offer niche
Sweepstake offers also come in a wide variety of niches, for example, different prizes may be offered that appeal to tech-oriented early adapters like the latest iPhone or iPad, or the offer can appeal by offering a cash prize in the form of an Amazon or eBay gift cards. These are important and should be used aggressively to gain another couple of percent in your CTR and conversion rate. Ask your manager for the best credible promotion he or she knows works well for other affiliates. This will save you a ton of budget just exploring creatives instead of making conversions, read more in our case study of how popunders deliver ecommerce conversions which touches on optimization and campaign set up.