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Popup advertising is buying traffic or practicing media buying with pop ads or popunder ads. Affiliate marketers and media buyers usually buy pop traffic to maximize their ad budget and gain thousands of users landing on their pages for minimal CPC and CPM rates.
Pop-up ads, also known as onclick popunder ads, or simply popunder ads, are a form of online advertising focused on generating online web traffic. Pop ads are usually triggered to open in a new browser window with the help of a JavaScript code similar to banner ad network-scripts.
Although these desktop and mobile ad formats are popular with webmasters and bloggers, they miss the love of online users and there are plenty of utilities to make them disappear such as popup ad blockers.
When dealing with popup advertising, a few issues need to be addressed and maintained:
The publishers who monetize with popunder ads are global, there are streaming sites and download portals in any country and in any language, and what they all share is knowing that google isn’t the platform they can monetize with and popup advertising is fully open to take advantage with their traffic.
So you would never have traffic delivery issues when you buy cheap popunder traffic with a popunder ad network such as EZmob since we are connected to thousands of direct publishers and can scale campaigns anywhere in the world.
Advertising popups work well with pretty much all verticals and allow you to test many different offers with one popunder ad network instead of allocating your spend between many different networks, the best vertical for popup advertising is
Although popup advertising is probably the 2nd most veteran ad format out there after banner advertising, the technology behind it is not that old. Ad tech has progressed for XML-type marketing (like Adkernel) as much as it did for programmatic advertising agencies.
So advertisers can segment and target their desired audiences by:
and much more.
As we mentioned before, the technology for popup advertising is not different than what you would get running openRTB campaigns. Advertisers may develop simple rules to automate their popup media buying by blacklisting certain subIDs that don’t perform for them automatically or allowing a grace period for publishers who do deliver conversions but not at the right price.
Advertisers can also utilize bid adjustments for specific publisher feeds that might need a push in the right direction to generate ROI.
Popup advertising allows you to drill into the data you generated with your popup and popunder campaigns to find where the highest potential to scale and to convert more. Anything you can targeting with can be drilled into on the advertising reporting interface once you launch your campaign.
Right here, read our collection of case studies and blog posts and refer to our helpdesk, which is packed with helpful articles about how to set up a popup advertising campaign.
Another tip is to utilize spy tools such as Anstrex or AdPlexity to understand what pop advertisers are running at any given time.
If you’re looking for the best tracking platform, please check out our reviews of Adsbridge, Skro, CPV Lab Pro, and Voluum.
One last tool you should be familiar with is the optimizer, a great automation tool already deeply integrated with EZmob.
Not really, ad fraud is rampant in digital advertising, not only with mobile popups. Check your campaigns on Google ads, a quick drill down in the filtered clicks report will show you Google is no stranger to ad fraud.
Popup ad networks such as EZmob utilize advanced monitoring services such as ClearTrust, that allow us to fight ad fraud and filter out bot users or any low traffic quality inventory that is generated by publishers, allowing our advertisers to spend their hard-earned budget on easily earned human users.
There are many reasons why you would prefer to buy cheap popunder traffic instead of investing your budget in banner ads or native advertising. Firstly, you want to maximize the engagement you get with users that you receive, popunder ads are notoriously known for doing just that.
The other purposes webmasters use popup advertising is:
You should offer the users who view your popup advertising ads an offer they can’t refuse. Usually, it goes hand in hand with the word “Free”. It doesn’t matter if you’re offering a free subscription, ebook, tutorial video, or course. Users love free stuff.
You can also push users to progress down the funnel with time-limited offers as well so you can appeal to the FOMO feeling that users get online.
A|B Testing is a common practice no matter what the ad format you choose to run is. In our scenario, EZmob advertisers can simply upload a 2nd or 3rd creative to their popup campaign creative bank and that addition would go into the rotation along with the other creatives that are attached to the pop campaign.
This allows you to understand which of your creatives or pop landing pages has the best conversion rate, which will allow you to invent tweaks and continue to improve your conversion rate and scale your campaigns.
Different pop ad networks have different starting bids, for EZmob the starting bid for popunder traffic, no matter the vertical or targeting, is only $0.20 CPM, meaning you pay 2000 for every 1000 users that go through your tracking link and land on your website or landing page.
The low bid for pops greatly mitigates the risks of launching new campaigns since it allows you more users for the same spend you would have incurred on practically any other form of advertising.
This is how you can launch your first popup advertising campaign today:
That’s it, you’re now a verified popunder marketer.
You don’t have to like popup advertising to understand it works. If you’re an affiliate marketer or media buyer, you should be familiar with popup advertising and realize what it can do for your bottom line.
If you enjoyed this article, we hope you register an account and give EZmob’s inventory a try; check where we have inventory daily for popunder ads on our inventory page.
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Learn how to setup popunder campaigns and more about campaign management on EZmob’s Helpdesk
