Online betting adverts help sportsbooks, casinos, and gambling brands attract new players. With increasing competition, advertisers must choose the right ad formats, traffic sources, and targeting strategies to succeed.

This guide covers:

• What betting adverts are

• The best platforms to run betting ads

• The most effective ad formats for gambling promotions

• How to optimize your betting campaigns for higher profits

What Are Betting Adverts?

Betting adverts are online ads that promote gambling-related services, including:

• Sports betting (football, basketball, horse racing)

• Online casinos (slots, poker, roulette, blackjack)

• Lottery and bingo sites

• Esports betting

These ads appear on websites, apps, and ad networks, targeting users interested in gambling.

Where Can You Run Betting Adverts?

Not all platforms allow betting adverts due to gambling regulations. However, several networks specialize in betting traffic, including:

1. Self-Serve Ad Networks

Platforms like EZmob provide targeted betting traffic through push ads, pop ads, and interstitial ads. These networks allow advertisers to set budgets, control campaigns, and track conversions.

Learn how to buy popunder traffic

2. Affiliate Networks

Many betting brands work with affiliate networks, allowing marketers to earn commissions by referring new players. Affiliates run betting adverts to drive traffic and generate revenue.

Check out the best affiliate programs

3. Native Advertising Platforms

Some native ad networks allow gambling promotions but require strict compliance with regional gambling laws.

Best Ad Formats for Betting Adverts

Choosing the right ad format is crucial for maximizing conversions. Here are the most effective ad types for betting promotions:

1. Push Notification Ads

Push ads are small, clickable notifications sent to users’ devices. They work well for sports betting promotions and last-minute betting deals.

How push ads work

2. Popunder Ads

Popunder ads open behind a user’s browser window, capturing attention when the current page is closed. These ads work well for casino traffic and betting promotions.

Buy pop traffic for betting offers

3. In-Page Push Ads

In-page push ads appear inside websites, looking like native ads. They perform well for attracting betting traffic from news and sports sites.

Unlock the power of in-page push ads

4. Interstitial Ads

Interstitial ads are full-screen ads that appear between website pages or app transitions. These ads capture high engagement for betting campaigns.

Learn more about interstitial ads

How to Run a Profitable Betting Ad Campaign

To ensure high conversions and profits, follow these steps:

• Choose the right traffic source – Betting ads perform best on push, pop, and interstitial ad networks. Find top traffic sources

• Use compelling ad creatives – Strong call-to-action (CTA) and engaging visuals improve conversions.

• Target the right audience – Focus on countries where online betting is legal and popular.

• Optimize landing pages – A fast, mobile-friendly landing page increases conversions.

• Track and optimize – Use ad tracking tools like Skro Tracker to monitor performance.

Final Thoughts

Betting adverts can be highly profitable when done right. Choosing the best ad formats, targeting the right audience, and running campaigns on self-serve ad networks like EZmob can maximize your returns.

Get started with EZmob and launch your betting ads today.